YOOBEE School of design

Natcoll Design Technology changed its name to YOOBEE School of Design and required a new brand to represent this significant transition. After we performed extensive research and insight gathering across the three campuses throughout New Zealand, the new brand was rolled out into existence.

One of the key challenges was to sit the new brand comfortably alongside the existing YOOBEE retail brand in a way that was ‘related’ but ‘different’. The new YOOBEE School of Design branding included a full range of collateral, photography, signage and messaging across a variety of media.