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Spark Digital wanted to give their busy clients one place to find, buy, manage and use the best business apps on the market. Spark Digital Apps wasn’t just aimed at IT managers – we were targeting all the people who find themselves juggling IT dramas every day.

We took a light-hearted but empathetic angle, identifying some of the common IT dramas people face at work and, er, dramatizing them. Posters, digital banners and social media posts told one side of the story, and a series of YouTube pre-rolls showed what it was like being the guy everyone comes to for help – even when it’s not your job.

YouTube preroll clips
Product explainer video