As New Zealand cruised towards the most epic summer on record, we wanted to ensure wines from the Foley Family Wines portfolio were the first ones plucked from the shelf for a celebratory summer toast.

Our Summer of ’15 promotion offered weekly cash prizes and extra content, such as sumptuous summer recipes from some of New Zealand’s best chefs. Simplicity was key – a clear and simple message that stood out at the point of sale, and a simple entry mechanic so wine lovers could enter quickly and get on with enjoying summer.