Based in Wellington but taking on the world, Collect is a simple and elegant retail loyalty programme. But to the average small business owner, it can seem complicated enough to go straight to the too-hard basket.

We worked with Collect to tell their story in a succinct, engaging way that would drive enquiries from merchants. The goal was to be quirky, but not distracting, so we created a suite of kooky animated characters then brought them and their surroundings to life using a simple, limited colour palette.