Blackstone Hotels Group came to us for help in rebranding one of their properties in the Auckland CBD. Together, we took a tired, dated identity and transformed it into something fresh and modern – the Barclay Suites.

Our simple, elegant and reassuring identity solution was built around a central theme of location, using the modern version of the x that marks the spot: the map pin. This familiar digital icon speaks to the central location of the Barclay Suites, and to the online space where so much of the interaction with a modern accommodation brand happens.

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