With their family business reaching its 100th year, Babich Wines came to us with a challenge. How could we bring that milestone alive in a compelling way through their international sales channels?

The solution was to delve into the rich, deep history of Babich Wines and find small, intriguing stories that would provide a point of difference for the brand and that could be told at the point of sale.

Designed to spark conversations between customers, sales reps, waiters, bar staff and wine merchants, these stories were linked to specific artifacts and objects, such as founder Josip Babich’s original passport from Croatia.